The Other Reality

Its a strange world

Posted in Uncategorized by aryckman on September 26, 2009

I realized yesterday that I don’t understand the world. This is not a new realization but it hit me pretty hard. What made me think of this? A commercial for Hefty trash bags.

Trash bag technology is still progressing. There are people out there coming up with new plastics, forms and scents to make using trash bags better, maybe even a delight. (“I love this bag!”) And yet Kodak has stopped research on film. I don’t get it. I guess, trash bags aren’t in danger of becoming obsolete but it still doesn’t make sense to me. How much better can they make a plastic bag? And will any consumer really care?